Mid-tier creators on YouTube, TikTok, and podcasts are leaving thousands per video on the table. Pulse reads every platform at once and tells you the number that actually matters.
Every platform speaks a different dialect of analytics. YouTube calls it RPM, Spotify doesn't show CPM at all, TikTok pays you $24 for a million views. You have the data. You just can't read it together.
| Metric | YTYouTube Studio | SPSpotify for Podcasters | TTTikTok Analytics |
|---|---|---|---|
| RPM | $2.14 After YT cut ⚠ unreliable | 22,440 30d | 1.2M 30d |
| CPM | $4.80 Estimated ⚠ unreliable | N/A Not shown ⚠ unreliable | ~$0.02 TikTok fund est. ⚠ unreliable |
| Watch Time | 91.4K hrs 28d rolling | 18.2K hrs Approx. | 4.1K hrs 30d |
| Retention | 54.3% Avg. view % | 61% Avg. episode | 38% Avg. video |
| Revenue | $1,958 Month est. ⚠ unreliable | $340 Anchor only ⚠ unreliable | $24 Creator fund ⚠ unreliable |
| Sponsor Value | — Not tracked | $0.025/str Calculated manually ⚠ unreliable | — Not tracked |
| Audience Overlap | — Not available | — Not available | — Not available |
| Content Half-Life | — Not tracked | ~14d Estimated ⚠ unreliable | ~2d Viral decay ⚠ unreliable |
⚠ Red values are unreliable, estimated, or unavailable across platforms
Pulse reads every platform simultaneously and consolidates your analytics into a single unified view. The violet highlights are what you've been missing.
| Metric | Before Pulse fragmented / missing / unreliable | Pulse Unified verified · consolidated · actionable |
|---|---|---|
| True CPM (all platforms) | $2.14 / N/A / ~$0.02 | $14.87NEW 7× higher than your worst estimate |
| Total Watch / Listen Time | 91.4K hrs + 18.2K hrs + 4.1K hrs | 113.7K hrs Combined audience time per 30 days |
| Avg. Retention / Completion | 54.3% / 61% / 38% | 51.1% weighted Weighted by platform revenue contribution |
| Total Est. Revenue | $1,958 + $340 + $24 | $2,322NEW Verified. Not estimated. |
| True Sponsor Rate | — / $0.025/str / — | $4,800–$6,200/videoNEW Based on your real reach + retention curve |
| Audience Overlap | — / — / — | 18% cross-platformNEW Deduplicated unique audience: 187K people |
| Content Half-Life | — / ~14d / ~2d | YT: 38d · Pod: 21d · TT: 3dNEW Know when to promote, when to move on |
| Content Value Score | — | 8.4 / 10NEW Your negotiating number with any brand |
The single number that tells a brand manager exactly what your audience is worth. No more guessing. No more leaving money on the table.
Real numbers from real creators. No composites, no rounding up.
"I was charging $800 per integration. Pulse showed me my true CPM was $19.40. I re-priced at $3,200 and brands still said yes."
"I had five analytics tabs open every morning and still couldn't answer basic questions. Now I open one dashboard and I'm done in 90 seconds."
"Went viral three times and made $72 from TikTok fund. Pulse helped me convert that reach into $11K in brand deals the same month."
Connect your accounts in 2 minutes. No credit card required. Pulse reads your data and shows you the number in under 60 seconds.